“A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face, and that longer exposures don’t significantly alter those impressions (although they might boost your confidence in your judgments). Their research is presented in their article “First Impressions,” in the July issue of Psychological Science.” – Association for Psychological Science.
So Why Are Professional Headshots So Important?
Your headshot is like the logo of your personal brand. If you’ve always wanted that dream job or are currently in business, you’ve probably heard and read about the pride that top executives (in any industry) have of their image. From their point of view, everything they do (especially in the public eye) has to be calculated and in tune with their brand message – including their picture. On the other hand, if you’re stuck in a rut and want a change – a professional headshot is your key to opening that door. A headshot is the simplest way to not only be noticed by those around you, but also to a wide spectrum of viewers from prospective recruiters, clients, and even those seeking a relationship.